Data storytelling is the use of data and visual elements to tell a story or communicate insights in a way that is understandable to a broader audience. In the context of data analytics, data storytelling can be used to communicate insights in a way that is understandable to people who are not familiar with data or data analytics. For example, data storytelling can be used to visualize data in a way that is easy to understand, to use data to tell stories, and to communicate insights in a way that appeals to emotion. The goal of data storytelling is to ensure that insights gained from data can be communicated to a wider audience in a way that is understandable and appealing.